Digital & Social Media Support

Key Responsibilities:

• Operationalize the digital & social media strategy into the business
• Deliver a world-class, consistent brand experience across all digital & social media
• Create and manage the integrated digital & social media content calendar
• Lead the end-to-end content creation process for all digital & social media
• Collaborate with different business units to build and manage an internal content engine that powers digital & social media channels with relevant & compelling content
• Execute the digital & social media components of all brand campaigns
• Be the gatekeeper of all outbound content to ensure we present a united brand
• Drive positive engagement with customers & consumers and build a positive brand narrative across all digital & social media channels and communities
• Lead the performance marketing offense to drive qualified traffic to The Unlimited’s digital platforms and achieve digital & social media goals (SEO, SEM, PPC, search, display, programmatic, affiliates etc.)
• Operationalize and execute the influencer & ‘unfluencer’ strategy & programmes
• Collaborate with internal omni-channel team to operationalize the brand-led community management offense
• Build strong relationships and collaborate with multiple agency partners
• Track, monitor, analyse and report digital & social media performance & KPIs
• Distill analytics into actionable insights and dashboards that improve brand & business performance
• Stay abreast of digital & social media news, trends, innovations, MarTech and new channel opportunities
• Be the champion for our customers and consumers and ensure that they are held at the center of everything we do

Knowledge, Experience & Skills:

• Bachelor’s degree (Digital, Marketing, Journalism or relevant Business Degree)
• 4 years relevant work experience
• In-depth knowledge & expertise across all digital & social media channels
• In-depth knowledge & expertise across all performance marketing levers
• Proven track record creating engaging, disruptive content that ‘stops the scroll’
• Brand/Client side experience + agency experience an advantage
• Experience managing an agency & maintaining agency relationships
• Direct Brand Management experience preferable
• Experience in digital selling
• Strong project management skills
• Strong presentation skills
• Excellent written and verbal communication skills
• Attention to detail, critical-thinker and problem-solver
• Understanding of digital & social media as a brand building tool
• Ability to influence and negotiate at all levels
• Copywriting skills and experience