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    PR Specialist

    INDUSTRY IMMERSION

    Dunkel West, Johannesburg.
    PR Specialist
    Marketing & Media
    Mid
    Permanent
    3 References
    Villioti Fashion Institute
    villiotifashioninstitute.co.za
    01/10/2023
    • Establish and maintain relationships with national mainstream and business media outlets based on our industry
    • Become an ideas generator, eager to uncover original stories and angles
    • Define, execute and ensure digital content strategy is driving traffic and engagement
    • Create and Pitch content projects to manager that will boost engagement and reach new audiences
    • Managing contracts, agreements, briefs and external communications with suppliers
    • Manage short-term and long-term content calendars through production, and help track the performance of content over time
    • Write headlines that attract and intrigue readers to click.
    • Collaborate with team members to ensure accuracy while also maintaining brand voice
    • Aid with research, story assignments, formatting, and image sourcing
    • Learn, test and implement new SEO content and linking best practices
    • Post original content relevant to our clients’ keywords and SEO campaigns
    • Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
    • Create artwork for digital content.
    • Use web analytics to determine the impact of content campaigns
    • Ability to think critically and creatively to pitch content based on our SEO keywords
    • Ability to meet and exceed monthly production goals
    • Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media mediums
    • Plan and host internal and external company events

    Desired Education

    • Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major General Knowledge
    • Solid understanding of the Internet
    • Solid understanding of basic copywriting
    • Solid Photoshop and Illustrator skills
    • Solid understanding of digital marketing

    Experience 

    • Should have customer service experience in any industry
    • 2 Years of Public Relations experience
    • Basic HTML experience (a plus) 
    • Advertising agency experience (a plus)
    • Any digital marketing experience (a plus)
    • Experience with Google Analytics (a plus)
    • “Power” Twitter, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)
    • Events planning and management (a plus)

    Qualities

    • Brilliant written and verbal communication skills with staggering attention to detail
    • Demonstrates ability to get things done
    • Passion and creativity for communications and relationship building
    • Well-organized, good at managing and juggling projects
    • Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment
    • Creativity and an aesthetic eye
    • Self-motivated and driven mentality to grow your network and relationships with customers.
    Posted on : 28/09/2023
    Apply by Email
    Joshua van der Venter
    pr@villioti.co.za
    0113256088
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    Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07. View certificate here.

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