• WHO WE ARE
    WHY WE MATTER IIE-VEGA VIDEOS ALLIANCES
    BROCHURES ALUMNI
    OUR TEAM OUR RESEARCH
    THE INDEPENDENT INSTITUTE OF EDUCATION
  • LIFE AT IIE-VEGA
    GENERATION VEGA FIND YOUR PURPOSE HONOURS RESEARCH
    INDUSTRY IMMERSION STUDENT OPPORTUNITIES
    AWARDS BRAND CHALLENGE
    STUDENT PROJECTS ACCOMMODATION
  • NEWS AND EVENTS
    IIE-VEGA NEWS IIE-VEGA VIRTUAL TALKS
    CALENDAR IIE-VEGA SHOWCASE 2022
    IIE-VEGA OCTANT
    IIE-VEGA SHOWREEL
  • CONTACT US
    CAPE TOWN DURBAN
    JOHANNESBURG PRETORIA
    DISTANCE (ONLINE) CAREERS AT VEGA
    SUBMIT A JOB OPPORTUNITY
  • IIE-VEGA ASSIST
  • VEGALINK
  • ENQUIRE
  • APPLY
ENQUIRE

  • Why We Matter
  • IIE-Vega Videos
  • Alliances
  • Brochures
  • Alumni
  • Our Team
  • Our Research
  • The Independent Institute of Education

  • Generation Vega
  • Find your Purpose
  • Honours Research
  • Industry Immersion
  • Student Opportunities
  • Awards
  • Brand Challenge
  • Student Projects
  • Accommodation

  • IIE-Vega News
  • IIE-Vega Virtual Talks
  • IIE-Vega Showreel
  • Calendar
  • IIE-Vega Showcase 2022
  • IIE-Vega Octant

  • Cape Town
  • Durban
  • Johannesburg
  • Pretoria
  • Distance (Online)
  • Careers at Vega
  • Submit a Job Opportunity

  • Admision Process
  • Fees
  • FAQs
  • Book a Consult
  • International Students
  • Payments

  • Full-Time
  • Part-Time
  • Distance (Online)
  • All Courses
  • Short Courses
  • IIE-Vega Assist
    • Courses

      MODE OF STUDY

      Full-Time PART-TIME DISTANCE (ONLINE) ALL

      QUALIFICATION

      ALL DEGREES UNDERGRADUATE DEGREES POSTGRADUATE DEGREES HONOURS

       

      HIGHER CERTIFICATES DIPLOMAS MASTER'S DOCTORATE SHORT COURSES

      SPECIALISATIONS

      COMMUNICATION DESIGN EXPERIENCE DESIGN GAME DESIGN COPYWRITING

       

      DIGITAL MARKETING BRAND MANAGEMENT BRAND COMMUNICATION

       

      INTERIOR DESIGN VIDEO AND PHOTOGRAPHY Design Leadership
    • Admissions
      ADMISSION PROCESS FEES
      FAQS BOOK A CONSULT
      INTERNATIONAL STUDENTS PAYMENTS
    VEGALINK
    APPLY

    Lanna Breetzke

    1. Home
    2. WHO WE ARE
    3. IIE-VEGA Alumni
    4. Lanna Breetzke


    IIE Bachelor of Business Administration (BBA) in Brand Building and Management

    Durban

    Senior Consultant at Butterfly London

    CLASS OF 2011

    ​Lanna is a Senior Consultant at Butterfly London. She specialises in understanding human emotions (consumer feelings) that best link branding, innovation, and internal culture insights. She then delivers these learnings through compelling storytelling. As a qualitative consultancy, they sit in the third corner of the triangle between the advertising agency and client, wearing the consumer cap to help voice the consumer truth and convert client briefs into impactful advertising campaigns. At an industry level, she's saving one dull client brief at a time by uncovering how consumers are actually feeling rather than what they are telling you they are feeling. Lanna decodes the rational to get the emotional gold. 

    She does a lot of work in emerging markets and coming from a developing market herself, she's able to put herself in consumers' shoes and understand the extremes in realities across markets. She credits The IIE's Vega with helping her develop her 'pitch' performance, which has come in handy as she does plenty of client presentations. Lanna says "Brand Challenges really help prepare you for these client meetings. They also helped with strategic writing and smart thinking capabilities." She recommends her degree because if you are a born strategist, Vega will help you refine 'what' you ask to ask the 'right' question sooner, and if you are hoping to grow into a strategist, Vega will "mentor you in the process of learning how to think like a strategist, setting you up to have the correct framework to perform."

    Back to top
    • ENQUIRE
    • APPLY
    • VEGALINK
    • TERTIARY HUB
    The independant institution of education logo The independant institution of education logo The independant institution of education logo The independant institution of education logo

    The independant institution of education logo
    The independant institution of education logo

    Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07. View certificate here.

    • © Vega School - Part of the ADvTECH Group
    • PAIA
    • Privacy Policy
    • Terms & Conditions
    • Site Disclaimer
    • Competitions