Trailblazers
Brand Challenge
In this brand challenge, students were tasked with repositioning a property brand to increase awareness and drive direct bookings by shifting public perception from property developer to premium aparthotel provider. The objective was to craft a strategic campaign that would boost booking revenue by 15–20% within three months. Students had to develop a compelling brand narrative, targeted marketing tactics, and a creative communication strategy aimed at enhancing visibility, increasing trust, and encouraging direct engagement with the brand’s aparthotel offering.
Ueroboros
Brand Challenge
In this brand challenge, students were tasked with developing a bespoke, customisable product offering designed to serve individual consumers rather than corporate clients. The goal was to create a product experience that feels deeply personal, while remaining scalable and easily replicable. Students had to explore ways to incorporate personalisation, storytelling, and user experience into the offering, ensuring it resonates
