The short course is designed for those responsible for developing or implementing brand and marketing strategies in the online space. The digital economy demands brand-building strategies that are dynamic, innovative and integrate brand building across multiple platforms. Digital strategy is critical to the implementation and optimisation of brand strategy in an interactive and increasingly-connected business landscape. The short course encourages, agile, hybrid and creative thinking to build and market brands online.
This course is aimed at brand managers, marketing managers, marketing executives, small business owners, entrepreneurs, IT managers and others considering a career in digital marketing and brand building. These individuals will have an interest in the strategic aspects of digital communication and want to set the foundation for understanding this digital landscape.
This short course will enhance your ability to integrate digital strategy into your brand building and marketing. You will be equipped with an understanding of the practical and tactical elements of digital strategy and the skills required to:
*In the case of insufficient registrations, or other unforeseen circumstances, Vega reserves the right, at any time, to either postpone or cancel any Short Course.
Payment Method A (payable prior to course start date)
Payment Method B (monthly payment option)
Learning Loans (Pty) Ltd, a registered credit provider (NCRCP9789), is offering Vega short course students an easy and affordable way to finance their studies with study loans offering extended payment plans.
Learning Loans' vision is to help you invest in your future with a seamless application process that can be done on an online platform. Visit their site to find out more: learningloans.co.za/apply-vega
Vega is not an authorised financial services provider nor a representative or agent of any financial services provider.
Digital Marketing by Chaffey, D. & Ellis-Chadwick, F. (2019) Print ISBN: 9781292241579
Participants need to purchase the prescribed textbook, our preferred supplier is: Wizebooks - www.vegabooks.co.za
Please scan and email the following documents to firstname.lastname@example.org at least one week before the first day of class in order to facilitate your access to the online sessions.
Useful link for students registered for qualifications delivered on campus
Useful link for students registered for online qualifications.
For course enquiries please fill in the form below.
For any other enquiries please contact the relevant campus.
Please note that you have already submitted an enquiry to the IIE’s Vega School.
Should you wish to change your campus of interest or qualification of choice, please contact the campus directly.
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