10 WEEKS PART-TIME
It's a rare brand indeed that sells itself. With the veritable plethora of brands competing for the same consumer headspace, unless you know how to get your brand to pitch at a frequency that slices through the din, it becomes just another unrecognisable part of the background noise. Without Steve Jobs and his marketing genius, the word Apple wouldn't be associated with anything other than the fruit.
The primary purpose of this online course is to develop both theoretical and practical competence in the broader field of brand building and marketing, while being exposed to real-life case studies and brand solution-based problems. Applied competence will therefore be developed by means of applying theories and principles to real-life case studies.
While you can generally structure your study time as you need to, there are scheduled sessions online through which you can get mediated support and assignment
deadlines to keep you moving forward. A reliable internet connection, own device with (at least) Windows 8 and Google Chrome, are all essential to enrol on this short course.
This short course offers the flexibility and convenience of distance learning, while maintaining a high level of support through an online tutor who will guide the learning process. Students will be required to complete various forms of assessments and activities online.
This online course is aimed at middle managers working in the brand, marketing and communications industry or anyone wanting to change fields and wanting to learn more about brand, marketing and strategy
This short course will develop your ability to integrate knowledge from the fields of brand and marketing management and you will gain a deep and systemic understanding of current thinking, practice, theory and methodology. You will learn how to:
*In the case of insufficient registrations, or other unforeseen circumstances, Vega reserves the right, at any time, to either postpone or cancel any Short Course.
Payment Method A (payable prior to course start date)
Payment Method B (monthly payment option)
Learning Loans (Pty) Ltd, a registered credit provider (NCRCP9789), is offering Vega short course students an easy and affordable way to finance their studies with study loans offering extended payment plans.
Learning Loans' vision is to help you invest in your future with a seamless application process that can be done on an online platform. Visit their site to find out more: learningloans.co.za/apply-vega
Vega is not an authorised financial services provider nor a representative or agent of any financial services provider.
The Brand Book by Thomas Oosthuizen (2013). ISBN: 9781920292140.
Participants need to purchase the prescribed textbook, our preferred supplier is: Wizebooks - www.vegabooks.co.za
Please ensure that you have completed the registration process prior to the start of class so that you have full access to all systems and materials when the courses starts.
Please bring along the following documents on the first day of class:
For course enquiries please fill in the form below.
For any other enquiries please contact the relevant campus.
Please note that you have already submitted an enquiry to the IIE’s Vega School.
Should you wish to change your campus of interest or qualification of choice, please contact the campus directly.
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