Digital and virtual networks ever-increasingly facilitate the immediate sharing of ideas and information. Brand networks and ecosystems
are built and grow by connecting with stakeholder audiences on many different social media platforms, supporting and completing other communication and media strategies. Omnichannel digital marketing is rooted in a solid understanding of market variables, trend forecasting, consumer insights and stakeholder relationships. What is communicated, how it is communicated and the legitimacy of messaging can
make or break a brand. Social media marketing requires a focused approach built on brand values and purpose, integrating both owned and earned-media options. In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
The course is aimed at individuals who are marketing managers, social media managers, brand managers, entrepreneurs, business owners, PR professionals, communication managers and marketing professionals.
*In the case of insufficient registrations, or other unforeseen circumstances, Vega reserves the right, at any time, to either postpone or cancel any Short Course.
Payment Method A (payable prior to course start date)
Payment Method B (monthly payment option)
Learning Loans (Pty) Ltd, a registered credit provider (NCRCP9789), is offering Vega short course students an easy and affordable way to finance their studies with study loans offering extended payment plans.
Learning Loans' vision is to help you invest in your future with a seamless application process that can be done on an online platform. Visit their site to find out more: learningloans.co.za/apply-vega
Vega is not an authorised financial services provider nor a representative or agent of any financial services provider.
Social Media Marketing by Tuten, T.L. & Solomon, M.R. (2021) Fourth Edition. ISBN: 2020 ISBN: 9781529731996/9781529731989 (print); eBook ISBN 9781529738018
Participants need to purchase the prescribed textbook, our preferred supplier is: Wizebooks - www.vegabooks.co.za
Please scan and email the following documents to email@example.com at least one week before the first day of class in order to facilitate your access to the online sessions.
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