Strategic Brand Building introduces the student to the practice of creating brand strategies from three different perspectives aligned with current brand practice. It considers the ramifications of creating a seamless brand experience embracing outside-in design with inside-out systems and analytics. The course explores shared value and sustainable business practices, both local and global, and offers an analysis of the role of structure, design and levers to implement meaningful change. Design-thinking principles are applied by students to create a brand-business model from ground level within the framework of social entrepreneurship. The module comprises three learning units. The first learning unit introduces the concept of a seamless brand experience. The second explores the creation of embedded sustainability and shared value. The final learning unit considers social entrepreneurship and brand purpose with the creation of a brand-business model from scratch. Each learning unit includes a masterclass from an expert in the relevant field.
The course is aimed at middle and senior managers, responsible for the implementation of sustainable strategic planning in the brand, marketing and communication industry. These individuals will have practical experience in the field and are seeking to take their strategic brand building skills to the next level within context of the circular economy and brand ecosystems.
This short course will enhance your ability to synthesise your approach to sustainable business and brand management and will equip you with models for strategic brand building. You will gain insight into how to:
*In the case of insufficient registrations, or other unforeseen circumstances, Vega reserves the right, at any time, to either postpone or cancel any Short Course.
Payment Method A (payable prior to course start date)
Payment Method B (monthly payment option)
Learning Loans (Pty) Ltd, a registered credit provider (NCRCP9789), is offering Vega short course students an easy and affordable way to finance their studies with study loans offering extended payment plans.
Learning Loans' vision is to help you invest in your future with a seamless application process that can be done on an online platform. Visit their site to find out more: learningloans.co.za/apply-vega
Vega is not an authorised financial services provider nor a representative or agent of any financial services provider.
Please scan and email the following documents to email@example.com at least one week before the first day of class in order to facilitate your access to the online sessions.
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