IIE Higher Certificate in Brand Building Practice

Qualification information
  • COURSE: Higher Certificates
  • MODE: Full-Time
  • DURATION: 1 year
  • NQF LEVEL: 5
  • CREDITS: 120
  • SAQA ID: 90658


The IIE Higher Certificate in Brand Building Practice is an entry-level qualification designed to give the insight, skill, and academic support required to pursue degree studies in brand communication, brand building and management. The focus is on fostering critical thinking, fundamental branding knowledge, accounting skills, and developing students’ creative confidence. This certificate programme contributes towards skills preparation and provides articulation into a relevant degree. The certificate provides a range of modules that develop academic literacy and digital literacy, as well as the creative and critical thinking skills required in an academic and industry environment. Modules combine theoretical as well as practical application, with an introduction to real-world experience of creative, business, and critical thinking skills.


  • Introduction to Quantitative Thinking and Techniques
  • Business Communication Digital Media 1
  • Digital and Academic Literacies
  • Economics A Micro
  • Introduction to Accounting 1A
  • Brand Business Principles and Fundamentals
  • Introduction to Creative Development
  • Work Integrated Learning

Study further with IIE Pathways

The successful completion of the IIE Higher Certificate in Brand Building Practice enables you to progress into any one of the IIE Brand Management Undergraduate qualifications delivered at IIE Vega.


This qualification is aimed at students who wish to complete full-time face-to-face studies for the duration of their qualification. This means that students are expected to be available throughout the day for class in the academic year depending on how the timetable is structured. Students may also be required to write assessments or submit coursework or assignments outside of normal class time. Students who would like to pursue part time employment opportunities outside of the academic programme must prioritise their studies and avoid committing to work schedules until after they have received their timetables and academic calendar from the institution. Students must also note that timetables remain subject to change throughout the academic year.

Tuition Fees

First year fee for new registrations starting in 2024
R80 600 Full Settlement Total Fee
R86 400 Instalment Total Fee (10 Monthly Instalments)
A *Pre-Registration Fee of R2 500 is included in the Total Fee
*Refundable if admission criteria for the qualification is not met.

Please note:

  • Applications for the 2024 intake are subject to a non-refundable late application fee of R1750.
  • You will be required to complete a new contract annually which will include fees for that year.

Returning students can consult the bill of costs on the website to obtain their 2024 fees based on their basket of modules.

Entry Requirements

Minimum Admission Requirements

  • A National Senior Certificate (NSC) Higher Certificate pass - with 30% for English; OR
  • A National Certificate (Vocational) NC(V) Higher Certificate pass – with 40% in English; OR
  • A Senior Certificate (SC) (without endorsement) with 33.3% in English ; OR
  • A Senior Certificate (Amended) SC(A) Higher Certificate pass with - A minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC; OR
  • For international qualifications: A SAQA Evaluation Certificate with NSC L4 equivalence with at least 30% or equivalent for English

Senate Discretionary Admission
Mature Age Admission – 23 years and older: 

  • Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years’ work experience and proven ability relating to the proposed programme as well as adequate communication skills.

Mature Age Admission - 45 years and older:

  • Candidates must have attained the age of 45 before or during the first year of registration.

Recognition of Prior Learning (RPL)

  • Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
  • If applicant does not meet minimum admission requirements and there is no alternative (such as completion of NQP modules) but they have relevant experience, the following must be requested:
  1. Certificates for all formal (Accredited Higher Education qualifications) and/or informal qualifications/modules (SLP’s, Microcredentials etc). SAQA certificates must be provided for any international qualifications.
  2. CV to determine whether the following are related to the qualification that the applicant is applying for:
  1. Formal (Accredited Higher Education qualifications) and/or informal qualifications/modules (SLP’s, Microcredentials etc)
  2. Relevant work experience

General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE).

  • Candidates with a GED qualification may be admitted if they have a SAQA Evaluation Certificate with NSC L4 equivalence, as well as minimum score of 145 out of 200 for all 4 GED subjects.

OQSF Qualifications

  • Candidates with an OQSF Level 4 120-credit cognate qualification may be admitted once assessed and approved by the relevant Head of Faculty.

IEB International Secondary Certificate

  • Candidates must have achieved Higher Certificate pass and meet the additional admission criteria (where applicable).
  • A SAQA Certificate of Evaluation with NQF L4 equivalence is required.

Should you have any other school leaving qualification not mentioned above, please reach out to a contact navigator.

Jobs in this field:

Junior member of a communication project team or provide access to further your studies in Brand Building Management, Digital Marketing, Strategic Brand Management, Strategic Brand Communication or Game Design.