This IIE programme provides marketing and business managers and executives with the brand-business leadership competence required to further their careers to senior executive level. The master's programme engages students in innovative strategic brand-business leadership for business growth and sustainable future brand-business performance in local-, emerging- and/ or global economies, with a strong focus on problem-solving and decision-making. This qualification is designed to prepare students for leadership roles in private, government and NGO sectors.
The IIE Master of Commerce in Strategic Brand Leadership consists of a coursework component followed by a minor dissertation. The coursework modules focus on contemporary manifestations in the respective disciplines of brand, strategy and leadership. The dissertation will allow you to approach an industry-related problem from a scientific angle.
The IIE Master of Commerce in Strategic Brand Leadership aims to graduate a new class of leaders and innovators who:
- Demonstrate the ability to predict, investigate, analyse and critique complex inter-dependent brand and business challenges and opportunities within emerging economies.
- Demonstrate sophisticated problem-solving competencies t o generate, select, and apply innovative strategies for brand-business.
- Demonstrate the ability to make and promote ethical brand-business decisions.
- Communicate and defend ideas, discourses and strategies that will influence and engage diverse audiences.
- Complete an independent advanced research project in the inter-related fields of brand and business.
The IIE Master of Commerce in Strategic Brand Leadership consists of five modules. Four core modules, including the research component comprising the mini-dissertation, and one elective module out of a possible two elective modules.
- Advanced Brand Strategy
- Advanced Business Strategy
- Advanced Brand-Business Leadership
One elective module:
- Brand-Business Leadership in Emerging Economies OR
- Brand-Business Performance Management and Valuation
Contact an online student advisor - email@example.com and complete The IIE Master of Commerce application form. As part of the application, you need to submit a brief CV, full academic record as well as short concept document on your chosen field of research for which a template will be provided to you. Your application will then be forwarded to the National Master's Programme Head who will schedule a personal or telephonic interview with you. Applicants will be informed of the outcome of this interview via email.
Online delivery includes:
- An online learning system that leads students through the content, prescribed material and activities.
- Online academic navigators (tutors) who are subject experts and maintain the human experience of the learning process.
- Regular live online workshop blocks with your online navigators throughout the semester.
- Online dissertation supervisors who guide students’ research design, development and learning.
- A dedicated success navigator who supports students throughout the learning journey.
- Purpose coaching pods that enable you to explore and develop your professional identity and potential.
- Access to our online information centre and resources.
While you can generally structure your study time as you need, there are scheduled online sessions during which you will get mediated support. Scheduled assessments in the form of online activities, assignments and exams are paced to ensure your studies progress.
What you need in terms of technology, time and materials:
- A reliable internet connection (we recommend 5-10GB of data per month), your own device with at least Windows 7 (Microsoft Office 365 is available as a free download for IIE students), and Google Chrome, Microsoft Edge Chromium or Firefox.
- Prescribed textbooks are available for online purchase.
- Online students need to commit to approximately 20-25 hours a week for online engagement (some of which is after hours) with material and assessments to succeed.
Please note synchronous sessions generally take place after hours.
To succeed in your online journey, you need to be:
- Self-motivated and invested in your learning journey.
- Disciplined and able to balance studying with work and family commitments.
- Able to direct your own studies, maintaining a diligent pace.
To assist you in succeeding in your online journey, our teaching approach is:
- Student-centric: we facilitate your thought processes to foster innovative ideas and creative solutions.
- Authentic: we use real-life examples and case studies.
- Activity-based: We move your learning forward through applied activities and assessments.
- Discussion-based: we ask you questions and stimulate debate to provoke deep thought and insights about course content.
Research Proposal Writing Short Course: Year 1 Semester 2 (compulsory)
R16 500 Full Settlement Total Fee
R17 700 Instalment Total Fee (10 Monthly Instalments)
Master of Commerce in Strategic Brand Leadership
Total Fee for 1st year modules for new registrations starting in 2024
R55 173 Full Settlement Total Fee
R57 942 Instalment Total Fee (6 Monthly Instalments)
R59 166 Instalment Total Fee (10 Monthly Instalments)
A *Pre-Registration Fee of R2 500 is included in the Total Fee
Deposit of R17 382 is included in the Total Fee for the 6 Instalments option.
*Refundable if admission criteria for the qualification is not met.
Total Fee for 2nd year modules (subject to an annual fee increase)
R44 827 Full Settlement Total Fee
R47 078 Instalment Total Fee (6 Monthly Instalments)
R48 074 Instalment Total Fee (10 Monthly Instalments)
Deposit of R14 123 is included in the Total Fee for the 6 Instalments option.
- Applications for the 2024 intake are subject to a non-refundable application fee of R400.
- You will be required to complete a new contract annually which will include fees for that year.
- Should a Master’s qualification not be completed within the minimum completion time, the new annual fee structure at that point in time will be applicable for any subsequent years of registration that are allowed.
- Returning students can consult the bill of costs on the website to obtain their 2024 fees based on their basket of modules.
- An appropriate HEQSF Level 8 Bachelor of Commerce Honours degree in strategic management, marketing and/ or strategic brand management or equivalent discipline; OR
- A relevant HEQSF Postgraduate Diploma or appropriate equivalent; OR
- Level 8 Bachelor’s Degree (480 credits) may also be recognised as meeting the minimum entry requirements, preferably with evidence of NQF 7 commerce related modules (strategic brand management, brand management, and marketing management)
- An overall qualification average of at least 65%, normally.
- For international qualifications: A SAQA NQF L8 Evaluation Certificate in an appropriate field
Additional Admission Requirements:
- All students are required to complete the Research Proposal Writing Short Course during their first year, second semester of studies. The outcome of this SLP is a draft proposal required for supervisor allocation for the mini-dissertation in Year 2 Semester 1 of study. The SLP will run concurrently with the coursework modules in the first year of study. You will be sent a manual contract to complete and we will add the module to your registration on your behalf. The cost of the SLP is in addition to the Master of Commerce Tuition fee.
Recognition of Prior Learning (RPL)
- Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
The programme builds career pathways for those involved/interested in Strategic Brand Leadership positions.