Digital transformation, throughout the world and especially in Africa, has prompted organisations to focus on digital initiatives for greater visibility in the market and resultant profitability and equity. The IIE Postgraduate Diploma in Digital Strategy is designed for the student who has an appropriate undergraduate degree (NQF level 7 qualification) and work experience in strategic brand and business management, or strategic marketing, communication and/or channel planning, and is looking to adopt a digital approach to brand-business strategy.
This qualification focuses on digital strategy for the purpose of building brand identity, reputation and equity. Strategic brand building and management principles are leveraged to facilitate analysis and systemic consideration of the digital aspects which enable corporates, not-for-profit organisations, entrepreneurial ventures and start-ups to be well-positioned and visible in the market, and to increase both equity and profitability.
In line with the global transformation footprint, organisations are actively recruiting working professionals with the theoretical and practical knowledge and skills to integrate all aspects of strategic digital communication for building a brand-business.
- Principles of Brand Building
- Digital Channel Planning
- Digital Experience Design
- Creativity Skills
- Digital Strategy Implementation and Measurement
- Research Methodology
Principles of Brand Building
Students will develop an understanding of the core frameworks, principles and concepts used for constructing and building purposeful brand identities and architecture. The role of brands in adding value to stakeholders and society will be explored utilising design and systemic thinking to develop innovative brand building solutions. The principles of brand leadership and brand management will be discussed.
Digital Channel Planning
Students will develop a working knowledge of the digital planning landscape, tools and platforms to enable them to construct fundamental digital omnichannel plans which align with other brand building elements. Various brand building scenarios will be considered when applying the digital toolkit.
Digital Experience Design
The purpose of this module is to introduce students to the process of digital user profiling and digital brand contact point analysis to facilitate the design of seamless brand experiences. The focus is on understanding the needs of stakeholders and constructing comprehensive profiles to guide the development of a digital brand experience plan to increase engagement and retain clients.
Principles of design thinking are utilised universally to create innovative solutions to brand-business challenges. Whilst digital strategists are not necessarily designers nor content creators, students are provided with the guidelines required for creating basic visual and verbal digital content. These guidelines will also provide a framework against which more specialised creative work can be evaluated in context of strategic objectives.
Digital Strategy Implementation and Measurement
The purpose of this module is to construct feasible digital strategy implementation and performance measurement plans. Emphasis is placed on the way in which a digital strategy is implemented, forecasted, budgeted and measured against strategic and financial objectives. Students will be able to forecast the return on investment for a digital campaign and analyse the effectiveness of a digital brand building strategy.
The purpose of this module is to introduce students to the process of research and to develop their understanding of the techniques of gathering, analysing, interpreting, and evaluating data. Emphasis is placed on a controlled application of methods and techniques to solve a practical problem in the field of digital strategy for brand building.
Study further with IIE Pathways
The successful completion of the IIE PGDip in Digital Strategy enables you to progress into an appropriate Master’s qualification, subject to meeting the admission requirements.
Distance delivery includes:
- A distance learning system that leads students through the content, prescribed material and activities.
- Distance academic navigators (tutors) who are subject experts and maintain the human experience of the learning process.
- Weekly live sessions with your distance navigators.
- A dedicated success navigator who supports students throughout the learning journey.
- Access to our distance information centre and resources.
While you can generally structure your study time as you need, there are scheduled distance sessions during which you will get mediated support. Scheduled assessments in the form of online activities, assignments and exams are paced to ensure your studies progress.
What you need in terms of technology, time and materials:
- A reliable internet connection (we recommend 5-10GB of data per month), your own device with at least Windows 7 (Microsoft Office 365 is available as a free download for IIE students), and Google Chrome, Microsoft Edge Chromium or Firefox.
- Prescribed textbooks are available for online purchase.
- Distance students need to commit to approximately 20-25 hours a week for distance engagement (most of which is after hours) with material and assessments to succeed.
- All final semester exams need to be written at an IIE campus or other approved exam centre.
Please note synchronous sessions generally take place after hours.
To succeed in your distance journey, you need to be:
- Self-motivated and invested in your learning journey.
- Disciplined and able to balance studying with work and family commitments.
- Able to direct your own studies, maintaining a diligent pace.
To assist you in succeeding in your distance journey, our teaching approach is:
- Student-centric: we facilitate your thought processes to foster innovative ideas and creative solutions.
- Authentic: we use real-life examples and case studies.
- Activity-based: We move your learning forward through applied activities and assessments.
- Discussion-based: we ask you questions and stimulate debate to provoke deep thought and insights about course content.
- A HEQSF Level 7 Bachelor’s degree, Advanced Diploma or an equivalent NQF Level 7 qualification.
- Recognition of Prior learning (RPL) – Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
- A SAQA Evaluation Certificate with NQF L7 equivalence
- Digital Strategist
- Digital Brand Manager
- Digital Marketing Manager
- Digital Communication Manager
- Digital Experience Designer
- Digital Channel Planner