to Brand Challenge
The Vega vision of graduating a new breed of industry-ready iconoclasts is perhaps most fully realised in the famous Vega Brand Challenge. This exciting annual event puts students in the real world in order to give tangible substance to what it means to be creatively strategic and strategically creative.
On the local front, Vega engaged 85+ student teams in real-world Brand Challenges. The 5-week full-time project involved multi-disciplinary student teams in the development and execution of original and meaningful solutions to real life brand challenges.
Student teams investigated complex brand scenarios from all angles to identify the key issues facing the brand. They then address these issues with the development of brand strategies, campaign strategies and creative communication.