to BRAND ACTIVATION AND Brand Challenge
The Vega vision of graduating a new breed of industry-ready iconoclasts is perhaps most fully
realised in the famous Vega Brand Challenge. This exciting annual event puts students in the real
world in order to give tangible substance to what it means to be creatively strategic and strategically
Vega second year students are expected to do a full 360-degree brand analysis (Brand Activation) to
ensure they are exposed to real ‘live’ client briefs to prepare them for the industry. Vega follows an
applied theory, design thinking-based model that aims to identify and solve problems and spans over
Brand Challenge for third year and honours students runs over a four-week period. Student teams from various disciplines investigate complex brand scenarios from all angles to
identify the key issues facing the brand. They then address these issues with the development of
brand strategies, campaign strategies and creative communication.
Contact us should your
brand be facing a challenge in need of an original and meaningful solution.
Johannesburg Campus: Francois Barnardo -
Cape Town Campus: Jan Horn -
Pretoria Campus: Benita Visagie -
Durban Campus: Naretha Pretorius -